Canadian cable company Shaw Communications has launched its abridged version of TV Everywhere, offering subscribers what is essentially an expanded video on demand library without any live component.
The Calgary-based MSO's Shaw Video on Demand doesn't exactly give viewers the keys to the castle, but subscribers will be able to search and order programs on VOD.SHAW.CA to enjoy either on TV or on their computers via its VoD Player. Shaw said it plans to expand its VoD library. Shaw's TVE approach is a little more "pay-as-you-go" heavy than most, but charges will depend upon what subscription level a customer carries.
Shaw has struck deals with Universal Studios, Maple Pictures and MGM to supply movies on its online video portal, and it will gain more content once its deal to acquire Canwest Global's TV assets gets government and creditor approval.
"Technology continues to evolve with the ability to watch content on multi-platforms," Shaw president Peter Bissonnette said. "That's why Shaw is investing in bringing exceptional content delivered in various ways."
Shaw joins Rogers Communication, Quebec's Groupe Videotron, Bell TV, and Quebec-based Radio-Canada in offering some flavor of TV Everywhere to customers.
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