Sony's Google TV-powered television makes a splash at IFA in Berlin

Sony--which is partnering with Google and Logitech on the development of Google TV--says it will roll out a 46-inch, Goolge TV-powered connected television in the U.S. this fall, and is demonstrating a set running on the Android OS at the IFA show in Berlin.

Sony says the first set to hit the U.S. market will be a 46 inch HDTV, with a 1.2 GHz Intel Atom CE4100.

Google's brand name, and the strength of its partners, could help it step into the space aggressively. With fewer than 22 percent of households interviewed by Strategy Analytics saying they feel they get good value from their pay-TV provider, companies like Google, Apple, Amazon and others are jumping feet first into the OTT space.

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