Sony's Google TV rolled out; is a price cut already planned?

Sony's consumer electronics website briefly listed its new 40-inch Google TV-powered connected set for $796.99 last night, a big drop from the $999.99 price that was announced when it was unveiled in New York Tuesday, reports Janko Roettgers at NewTeeVee. But, once it was added to an online shopping cart, the price reverted to $999.99, Roettgers said.

While it's possible the bargain price was a glitch, it's just as likely the company is planning to drop the price to drive sales once the holiday shopping season begins in earnest. With other, cheaper options available on the market, price point could be critical to the success of Google TV.

Sony rolled out four models Tuesday in New York, priced from $599 to $1,399 for sets ranging from 24 inches to 46 inches. The company also unveiled a $399 Blu-ray player that comes with the Android-based software behind Google TV.

The Sony Internet TV line us has the 24-inch NSX-24GT1 for $599.99, the 32-inch NSX-32GT1 at $799.99, the 40-inch NSX-40GT1 for $999.99, and the 46-inch NSX-46GT1 for $1,399.99. All are available for pre-order at, as well as from Best Buy.

The prices come in about $100 higher than Sony's current line of connected TV,  but each set comes with a QWERTY keyboard  with a bevy of navigation controls, WiFi and a number of inputs and outputs.

For more:
- see this article
- see the specs and images

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