ThePlatform to be back-end for Cox TV Everywhere play

Cox Communications, the third-largest MSO in the U.S., said it will use thePlatform to provide the back-end video management for Cox's new video initiative, Cox TV Online. Cox joins Comcast (NASDAQ: CMCSA), Time Warner Cable (NYSE: TWC) and Cablevision (NYSE: CVC) in using thePlatform's mpx video publishing system in their TV Everywhere initiatives.

Cox and thePlatform, a Comcast subsidiary, have been working together since 2008, with thePlatform managing Cox's video for Cox.com.

Cox, which hasn't been as aggressive in its TV Everywhere roll out as some of its compatriots, will be able to maintain its own brand with thePlatform's solution.

"ThePlatform developed a smart media management platform that allows each of our customers to approach ‘TV Everywhere' initiatives in their own way," said Ian Blaine, CEO of thePlatform. "One of the exciting aspects of this deployment is the ability to present unified content search and discovery across a variety of programmers' video players. With mpx, Cox subscribers can watch premium video instantly, while the business policies and financial obligations between Cox and programmers are maintained."

For more:
- see this release

Related articles:
thePlatform's revised mpx Beta gives content owners flexibility
Telstra launches thePlatform's mpx video management system
thePlatform chosen to power Sky Television's TV Everywhere play
Canadian cableco Rogers working with thePlatform on OV initiative
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