Tide video washes away Onion spoof; Ooyala sees increased online-video revenue opp

Wireline news from across the web:

> Tide detergent has unveiled a YouTube video in response to a fake report on The Onion that Tide was coming out with a really cool new video. Rather than fight it, Tide joined it and made the video, complete with "cute, funny talking animals (and) a cool indie-rock band," apparently. Article

> The latest Ooyala Video Index report says long-form content (videos more than 10 minutes long) accounted for over half the content consumed in the first quarter of 2012, and "many publishers can significantly improve revenue by increasing ad load and employing more mid-roll ads, especially on longer videos." Release

> The Chinese might be the ones watching all that video. Government reports in the world's most populous country indicate there were 325 million online-video users in China at the end of 2011. Article

> U.S. consumers will likely receive "toll-free" data within the next year as a trade-off for data services paid by content companies like Google, Microsoft and Yahoo!, according to AT&T CEO Randall Stephenson, speaking at the Sanford Bernstein Strategic Decisions conference in New York. Article

> Samsung has moved into the ever-growing cloud with the aptly named "Samsung Cloud Gaming," a partnership with video game platform provider Gaikai to stream video games directly to owners of Samsung LED 70000 series and up smart TVs in the United States. Release

> The scientific world, via the IAQ Video Network, is using online video to educate the public about necrotizing fasciitis, or, as the more sensational media likes to call it, flesh-eating bacteria syndrome. Article

And finally … the not-so-scientific world has flooded the online-video space with talk about the threat of an upcoming "zombie apocalypse." Article

Suggested Articles

Over the coming months three big new subscription streaming service will drop from Disney, NBCUniversal and WarnerMedia. Disney appears to lead the pack in…

Nexstar Media closed its $6.4 billion acquisition of Tribune Media, making it the largest television broadcast group in the U.S.

A massive media conglomerate like Comcast/NBCUniversal makes news often but this week was particularly busy with an acquisition, a big name reveal and a major…