Time Warner chief beats TV Everywhere drum

With Comcast poised to roll out its On Demand Online product some time this month, TV Everywhere partner Time Warner is talking up consumer's supposed willingness to pay for high-quality content.

Speaking to investors, Time Warner CEO Jeff Bewkes said programming networks and broadband providers are onboard, and likened TV Everywhere -- an initiative to move cable networking online for a fee -- to iTunes, the iPhone and Amazon.

"It's starting to be pretty clear that there is a willingness to pay for quality content," Bewkes said. "If you look at some of the more successful Internet versions - iPhones, iTunes, iStore, Amazon - people will pay for quality and convenience. It has to be a fair deal, though."

He also said billing would be an easy process since the mechanisms to bill cable subscribers already was in place.

Rogers Communication in Canada rolled out a full-fledged version On Demand Online at the end of November. Seattle-based OVP thePlatform, which is owned by Comcast, is working with Rogers on the project; it's also tied in with Comcast, Cox, Cablevision and Time Warner on TV Everywhere projects, and as a platform of choice for a slew of programming networks.

Rogers, meanwhile, says it's still in the process of adding programming for its offering, and is looking outside its own stable for more.

For more:
- see this Wall Street Journal story

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