Tvinci makes pay OTT play in Asia-Pacific market, partners with Imaginasia

Tvinci, which offers content owners and service providers a pay OTT TV platform, is partnering with Imaginasia in a push to increase its presence in Asia, a market poised to grow dramatically over the next couple of years.

The Israeli firm in May debuted an end-to-end, Pay OTT video platform that combines pay-per-view, subscriptions and coupons, and enables content owners and network operators to offer a consistent content consumption experience across any Internet enabled device, including, gaming consoles, smartphones and Apple's (Nasdaq: AAPL) iPad.

Tvinci said it would use Hong Kong-based Imaginasia's team for outsourced sales, business development, marketing and strategy and that the market was a key growth area for it.

"Industry analysts TDG Research predict that Asian OTT TV revenues will reach $490 Million by 2014, so moving into the Asia-Pacific region at this time makes perfect sense and provides exciting opportunities for us," said Ido Wiesenberg, VP of business development and co-founder of Tvinci. "As the popularity of tablets, connected TVs and smartphones continue to rise, Asian service providers are looking for ways to effectively reach consumers on all of those devices."

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