Twitter’s quickly expanding slate of live programming is now available on Roku devices.
The app is available starting today and is accessible to all users with a current generation Roku device even if they don’t have a Twitter account.
The new Roku channel will feature Twitter’s original programming and live simulcasts in sports, entertainment, news and politics. The app will also allow users to browse commentary on their Twitter timelines as they watch live events.
“The Twitter channel on the Roku platform brings together the video and related conversation that surrounds live events to the largest screen in the house,” said Ryan Troy, product manager at Twitter, in a statement. “Our new channel gives Roku’s audience an easy way to watch live events and see what people are talking about, keeping them connected to what’s happening.”
RELATED: MLB, Live Nation and more sign content deals with Twitter
The Roku announcement comes the same week as Twitter’s first Digital Content NewFronts presentation, during with the social media company outlined the 12 new digital content deals it has inked with various companies.
Specifics of the new agreements include:
- WNBA will livestream a weekly regular season game on Twitter (20 total per season) during the 2017, 2018 and 2019 seasons
- MLB will livestream a weekly game and will also air an original three-hour program featuring highlights and look-ins for MLB teams
- Stadium, a new 24/7 college sports network, will begin livestreaming on Twitter within the next few months
- The Players’ Tribune will debut #Verified, a live show allowing athletes to connect with fans on Twitter
- The PGA Tour will expand its agreement with Twitter and livestream 360-degree video from upcoming tournaments
- Bloomberg will launch a 24/7 news network
- The Verge will debut a weekly live gadget show called Circuit Breaker
- BuzzFeed will debut MorningFeed, a daily news show
- Cheddar’s live Opening Bell will stream daily on Twitter
- Live Nation will livestream select concerts from artists including Zac Brown Band, Train, Portugal, The Man, August Alsina and Marian Hill
- IMG Fashion will debut a live fashion program
- Propagate will debut a live entertainment news program