The Press Association -- the news agency that supplies news and sports content to many of the newspapers in the United Kingdom -- is continuing its push to expand online video alongside its print offerings, and recently signed Standard.co.uk as a new client.
The PA has been aggressively hiring and training journalists in the art of video reporting and is asking them to do double duty, supplying both print and video news, sports and entertainment pieces to client newspapers and websites. It also maintains a full studio in London and provides clients with a video feed of updated news for their own websites throughout the day.
PA began its push in 2005.
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