Those expecting Apple (Nasdaq: AAPL) to introduce a new version or update the software of its Apple TV advice were left wanting Tuesday after the company's fall event. The company said it will begin selling two new versions of its popular iPhone but made no mention of the TV set-top box at its headquarters Tuesday.
Expectations were raised last week after GigaOM's Om Malik published his suspicions that the company would introduce new hardware this week based on customs records which suggested Apple had received a shipment of set-top box devices from a Chinese supplier.
Then AllThingsD threw cold water on that idea with a report that Apple was planning nothing more than an update to the existing box's software. The same publication later said the update is still expected next week.
For more:
- CNET had this report
- AllThingsD had this report
- GigaOM had this report
Related articles:
Apple may unveil new version of Apple TV at Sept. 10 event
Apple TV adds Disney, Vevo, other apps
Apple said to acquire Matcha.tv
Apple TV plan reportedly pays content owners for skipped ads
This story was update to reflect reports that the Apple TV will still get a software update next week.