Verizon Digital Media Services’ Uplynk Video Streaming service has been incorporated into Canadian company Stadium Digital's All Access Platform, a proprietary loyalty and fan platform.
All Access supports streaming of a mix of live and on-demand sporting events, game-day highlights and other on-demand content.
By implementing Uplynk into its system, Stadium Digital will ensure that its customers—a growing array of sports associations, leagues and teams across Canada—can use high-quality video content to enhance their connection with sports fans and partners.
One of the main features of Stadium Digital’s All Access Platform is the ongoing interactions it enables between sporting leagues and teams by providing fans with a series of contests, exclusive content, fantasy, sponsor offers and game-day redemptions.
As a digital engagement and OTT streaming media hub, the platform empowers sports leagues and teams to leverage sizable content offerings to engage with sports lovers in what the company says is an “impactful way, through the Uplynk integration.” The platform simultaneously generates essential behavioral data that supports ticket and concession sales, merchandise offers and partner activations.
"Sports leagues and teams use the innovative engagement platform developed by Stadium Digital to reach fans on a new level and to build ongoing relationships with them," said Ralf Jacob, head of digital media services platforms for Verizon’s Oath unit, in a release.
Stadium Digital powers loyalty and engagement platforms for sports bodies including the Canadian Hockey League and its regional leagues, the Ontario Hockey League, Quebec Major Junior Hockey League and Western Hockey League, and teams in the Canadian Football League.
Business customers on the platform are seeing the greatest impact through engagement around fantasy games and contests. The behavioral data that’s acquired through these digital touch points is integrated with ticketing, concession and merchandise purchase history to segment and retarget fans with team and partner offers and promotions.
Stadium Digital used Uplynk to stream Ticats TV Live coverage of the pregame, halftime and postgame shows when the Hamilton Tiger-Cats faced the Toronto Argonauts in the annual Labor Day Classic on Monday.