More than two million subscribers will get to see Nickelodeon on their Hulu Plus service thanks to an expanded content partnership between Hulu and Nickelodeon's parent company Viacom (NYSE: VIA).
The new expanded relationship means Hulu Plus subscribers can access five recent episodes of current live action and animated series from Nickelodeon starting 21 days after the shows air on television. On top of this, they'll even have a new Nickelodeon destination that features tune-in information and other promotional elements.
Also part of the deal is an expansion of Viacom's bilingual network Tr3s, which broadens its selection of youth-focused content.
While expanding its programming options, Viacom also continued to make available current and full episodes and clips from "The Daily Show with Jon Stewart" and "The Colbert Report" on ad-supported Hulu.com and Hulu Plus, as well as programming from BET, Comedy Central, MTV, Spike, TV Land and VH1 on Hulu Plus, the two companies said.
Viacom's online content became part of a nasty retransmission fight between the content provider and DirecTV this summer, which resulted in, depending on how you see it, either DirecTV shutting off the channels or Viacom withdrawing them from DirecTV (Nasdaq: DTV). Whoever was to blame, the channels first left the satellite provider's lineup, and DirecTV pointed viewers towards Viacom's online content sites. Viacom then took down a lot of that content rather than have DirecTV customers look at it for free.
- Viacom issued this news release
Dish reportedly in online talks with Viacom, Univision, Scripps
DirecTV: Viacom spat will sap Q3 subscriber growth
Hulu rolls out new Hulu Plus interface to PlayStation 3 users first