Time Warner’s Turner and Warner Bros. are partnering on a new direct-to-consumer SVOD service called Boomerang offering shows from the libraries of Hanna-Barbera, Looney Tunes and MGM Animation.
The service is set to launch in the spring and will cost $4.99 per month, after a 30-day free trial. Users will also be able to buy a full-year subscription for $39.99.
The streaming service is promising to feature more than 5,000 titles including “Scooby Doo,” “Tom & Jerry,” “Bugs Bunny,” “The Jetsons” and “The Flintstones.” Boomerang will also feature new series including Warner Bros.’ “Dorothy and the Wizard of Oz” and a reboot of the Hanna-Barbera series “Wacky Races.” In addition, the platform will feature new episodes of “Scooby Doo,” “Tom & Jerry” and “Looney Toons.”
“Boomerang is a beloved brand that has always had multi-generational appeal and some of the greatest animated shows ever created,” said Christina Miller, president of Cartoon Network, Boomerang, Adult Swim, in a statement. “Our on-going partnership with Warner Bros. around this new premium service continues our strategy of making sure our fans are engaged with fresh and fun content whenever and wherever they want it.”
The companies said Boomerang will feature family profiles, personalized recommendations, download-to-go, Spanish audio and interactive features. Boomerang OTT service will run on applications and technology developed by DramaFever, a Warner Bros. Digital Networks company. The service will be available on the web as well as Android and iOS devices at launch, and later will add compatibility for Amazon, Roku and Apple TV.
Warner Bros. last year bought DramaFever, an SVOD specializing in Korean drama series, from SoftBank.
Turner and Warner Bros. will explore additional distribution opportunities with both new and existing partners in the future.
For Turner, the Boomerang announcement comes not long after it launched FilmStruck, its art house film SVOD service featuring the Criterion collection. That service faced delays due to signup issues but eventually launched late last year.