Just a month after Netflix became available on Nintendo's Wii gaming platform, the DVD-by-mail--and, increasingly, by streaming--company says almost a million Nintendo Wii users have participated in the service. Interviewed on CNBC's "Closing Bell," Nintendo of America's President Reggie Fils-Aime, said the company had gotten positive feedback from its customers on their Netflix via Wii experience.
The Wii is the most popular gaming console in the world, outselling Microsoft's Xbox and Sony's PlayStation 3. Fils-Aime, who said Nintendo had sold 5 million Wiis in the first quarter, added that Nintendo would be increasing its consumer advertising for the Wii's Netflix service this month.
Wii owners who want to use the Netflix through the console have to insert a free disc into the Wii to access Netflix.
Netflix CEO Reed Hastings has said the company would increasingly see its business migrate to a streaming model, especially as postage rates rise, and reported last month that 7.7 million of its 15 million subscribers, some 55 percent, had streamed TV episodes or movies for more than 15 minutes in the first quarter.
- see this CNBC video
- see this Business Insider article
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