As Google continues to look for ways to push into the entertainment business, rumors are circulating that its YouTube division is in talks to acquire Next New Networks, a New York-based online video creation company that has been ringing up big video view numbers with shorts like "Bed Intruder Song" and "Glitter Puke," which rang up more views than any other videos on YouTube this year.
The New York Times reported that no agreement had yet been reached and was pretty spare on the details, but pointed out that if a deal went through, it would be the first time YouTube acquired a company that actually developed original content.
Next New Networks calls itself "TV for the Internet," and its 65 independent content creators roll out a ton of programming for the 16-channels the company operates. So far this year, it's attracted some 1.2 billion views.
- see this Times article
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