YouTube targeting Next New Networks for acquisition

As Google continues to look for ways to push into the entertainment business, rumors are circulating that its YouTube division is in talks to acquire Next New Networks, a New York-based online video creation company that has been ringing up big video view numbers with shorts like "Bed Intruder Song" and "Glitter Puke," which rang up more views than any other videos on YouTube this year.

The New York Times reported that no agreement had yet been reached and was pretty spare on the details, but pointed out that if a deal went through, it would be the first time YouTube acquired a company that actually developed original content.

Next New Networks calls itself "TV for the Internet," and its 65 independent content creators roll out a ton of programming for the 16-channels the company operates. So far this year, it's attracted some 1.2 billion views.

For more:
- see this Times article

Related articles:
Rumor mill: Google TV looking to launch YouTube TV channel
YouTube jumps into round-the-clock video streaming of live programming

Suggested Articles

Mediaocean is acquiring data science and advertising tech company 4C Insights to form a new independent advertising software company.

Cinedigm said it hit a five-year high for digital content sales during its fiscal first quarter.

New data suggests that the filmed version of the Broadway musical has monopolized time spent on the streaming platform.