YouTube wants to stream live NBA, NHL games

With a successful test run of the live broadcast of cricket matches from the Indian Premier League last summer under its belt, YouTube is looking to score more live sports, this time the NHL and NBA, according to a published report.

In an interview in Seoul Monday, Google's director of content partnerships for Asia Pacific, Gautam Anand, said the company plans to stream more live sports this year.

"It's fair to say that there will be a lot more appealing sports content you'll see on YouTube," Anand said. "We have ongoing conversations with pretty much everyone."

Another Google exec said the company is in negotiations with "most pro sports leagues" as well as soccer leagues in Europe.

The push is aimed at adding longer content that will keep viewers on YouTube longer, which would make the site more attractive to advertisers.

Google has said that during the Indian Premier League cricket matches, viewers averaged 40 minutes on the site, far longer than the average user's 15 minute graze of content on YouTube.

For more:
- see this article

Related articles:
YouTube teams with IPL for marathon of live Indian Premier League cricket 
YouTube jumps into round-the-clock video streaming of live programming

Suggested Articles

After a beta launch late in 2018, streaming TV service Vidgo said it’s planning an official launch in late summer in time for football.

Adding insult to injury, Netflix is being sued by shareholders after the company missed its subscriber growth projections for the second quarter by a wide…

A+E Networks, AMC and Cheddar have all joined Community, a new curated video advertising marketplace launched by Xandr, AT&T’s advertising and analytics…