YuMe says study shows brands missing out on riding online video wave

Ad tech firm YuMe Wednesday released a study from Frank N. Magid Associates that showed more people are watching online video and finding it more compelling than traditional TV. It's a trend, YuMe said, that brand advertisers should pay attention to since even a small reallocation of TV advertising budgets to include an online spend is likely to pay big dividends. Article

Suggested Articles

In its continuing quest to be available on every display in and around the house, Dish Network virtual MVPD Sling TV just launched on Google Nest Hub.

Effectv is launching Mnemonic, a full-service creative agency and a self-service creative portal through Effectv Ad Planner.

Kevin Mayer, chairman of Disney’s direct-to-consumer and international business, this week further explained the troubles.