News of Note—AMC, ABC and Conviva

news of note
Conviva named Bill Demas as its new CEO. (stevepb/Pixabay)

Here are the other stories we're following today:

> AMC is partnering with mobile ad-tech company ACTV8me for a new data-driven offering in which inaudible audio on some of its linear ads will trigger customized offers. Adweek article

> The estate of Michael Jackson filed a copyright infringement suit on Wednesday against the Walt Disney Co., alleging that an ABC television special used Jackson’s songs and videos without permission. Variety article

> Conviva named Bill Demas as its new CEO. Release


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