Holiday promotion madness: Online video providers, vendors vie for subscribers and sales

How are online video providers going after new subscribers this holiday season? With Black Friday and Cyber Monday looming, a few are already gearing up the marketing machine to entice viewers to switch to their channel or purchase their online video-capable equipment.

Online video giant Netflix has stayed mum on any holiday promotions as the calendar swings into the season, but others, like Roku, are moving full steam ahead to boost sales during this critical period. And with a month of higher consumer spending ahead of them, look for new or additional promotions to roll out in the weeks to come.

Here are some strategies the largest providers and vendors are putting into motion this holiday season:

OTT providers Equipment providers

(Amazon, Hulu, Target, Netflix)

(Roku, Apple, Google, Microsoft, Sony)

 

Holiday promotion madness: Online video providers, vendors vie for subscribers and sales
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