LG jumps in on Phoenix ATSC 3.0 model market project

Phoenix is the site of the ATSC 3.0 model market. (Image: Drew Hays/Unsplash)

LG Electronics says it’s the first TV manufacturer to join up with the ATSC 3.0 model market initiative led by Pearl TV in Phoenix, Arizona.

LG will provide its receivers to they can be tested by local broadcasters and consumer focus groups. The project involves 10 local stations in all.

“The success of the Model Market will depend on the contributions of various stakeholders,” said Pearl TV Executive Director Anne Schelle in a statement. “And the collaboration between LG and Pearl leverages our significant respective resources and expertise to help facilitate the rapid conversion of the current ATSC 1.0 broadcast standard to the next-generation ATSC 3.0 standard.”


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“We look forward to working with Pearl and Phoenix broadcasters on activities focused on technical, commercial, promotional and implementation aspects of the new platform,” said Dr. Jong Kim, senior vice president in the LG CTO’s office, in a statement.

RELATED: Pearl TV finds vendors for ATSC 3.0 model market in Phoenix

LG’s involvement in the ATSC 3.0 model market project comes after last week Pearl TV announced several vendors who will be contributing equipment to the trials.

Dielectric will provide its UT8D7F-3K, a 3 kW, 8- Pole, UHF bandpass filter, for the Phoenix project’s use in mask applications.

RELATED: Fox, Nexstar and others to make Phoenix an ATSC 3.0 'model market'

Enensys is providing its ATSCheduler, a broadcast gateway that can bring MMT, ROUTE and IP streams in an ATSC multiplex while allocating data and managing synchronization for SFNs.

GatesAir is providing its Maxiva UAXTE-3 UHF air-cooled TV transmitter for the first Phoenix ATSC 3.0 broadcasts.

Harmonic is providing its Electra X ATSC 3.0 media processor that integrates its encoding solution and statistical multiplexer for delivering multiple HEVC programs over DASH. The Electra X also connects to Harmonic’s cloud-based VOS 360 SaaS platform to enable hybrid OTA/OTT services.

Triveni Digital is providing its Broadcast Services Management Platform content distribution system, including GuideBuilder XM signaling, announcement, and transport generator, as well as StreamScope XM advanced monitoring and analysis systems.

Test objectives for the model market project include confirming basic TV service parameters and performance, determining the appeal of next-generation high dynamic range video and immersive audio content to consumers, assessing TV application features and implementation requirements, testing interactive and addressable advertising functionality, and determining consumer device and service appeal.


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