MediaKind, the media services company spun off from Ericsson, says it has a first on its hands after a recent multichannel 6K 360-degree livestream of a basketball game.
Working with Deutsche Telekom, Tiledmedia and Magnum Film, MediaKind livestreamed a recent match between Telekom Baskets Bonn and EWE Baskets Oldenburg from the Telekom Dome in Bonn, Germany, to customers of Deustche Telekom’s commercial Magenta VR service via a consumer app.
Deutsche Telekom commissioned Magnum Film for the on-site acquisition and production of the sports event in 360-degree video to show how 360-degree viewport adaptive ClearVR video can augment the traditional live broadcast consumer experience.
“Consumers are always seeking new ways to experience their favorite sports content. Through the rapid evolution of 360-degree technology, we have the potential to push boundaries and take the consumer to the heart of the game itself,” said MediaKind CEO Angel Ruiz in a statement. “The success of this world first live sport event using 6K 360-degree video with ClearVR tiled format is a major milestone for our team of engineers and our partners who turned this around in a short space of time. This demonstration encompasses MediaKind’s singular goal: to enable our customers to create and efficiently deliver immersive media experiences.”
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The 360-degree live encoder was built using MediaKind’s virtualized software encoding technology and deployed in Google Cloud Platform. MediaKind said the companies took a devops approach by using software-based probes to monitor data traffic flow and cloud processing operation, create customizable operational dashboards using common cloud visualization tools, and orchestration to deploy, scale, and tear-down the public-cloud based 360-degree live encoder workflow as needed.
Deutsche Telekom’s T-Labs research team, which sponsored the event, is currently running an evaluation of next generation 360-degree VR technologies.