MediaKind claims first with multichannel 6K 360-degree livestream

Deutsche Telekom’s T-Labs research team, which sponsored the event, is currently running an evaluation of next generation 360-degree VR technologies. (MediaKind/Twitter)

MediaKind, the media services company spun off from Ericsson, says it has a first on its hands after a recent multichannel 6K 360-degree livestream of a basketball game.

Working with Deutsche Telekom, Tiledmedia and Magnum Film, MediaKind livestreamed a recent match between Telekom Baskets Bonn and EWE Baskets Oldenburg from the Telekom Dome in Bonn, Germany, to customers of Deustche Telekom’s commercial Magenta VR service via a consumer app.

Deutsche Telekom commissioned Magnum Film for the on-site acquisition and production of the sports event in 360-degree video to show how 360-degree viewport adaptive ClearVR video can augment the traditional live broadcast consumer experience.


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“Consumers are always seeking new ways to experience their favorite sports content. Through the rapid evolution of 360-degree technology, we have the potential to push boundaries and take the consumer to the heart of the game itself,” said MediaKind CEO Angel Ruiz in a statement. “The success of this world first live sport event using 6K 360-degree video with ClearVR tiled format is a major milestone for our team of engineers and our partners who turned this around in a short space of time. This demonstration encompasses MediaKind’s singular goal: to enable our customers to create and efficiently deliver immersive media experiences.”

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The 360-degree live encoder was built using MediaKind’s virtualized software encoding technology and deployed in Google Cloud Platform. MediaKind said the companies took a devops approach by using software-based probes to monitor data traffic flow and cloud processing operation, create customizable operational dashboards using common cloud visualization tools, and orchestration to deploy, scale, and tear-down the public-cloud based 360-degree live encoder workflow as needed.

Deutsche Telekom’s T-Labs research team, which sponsored the event, is currently running an evaluation of next generation 360-degree VR technologies.

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