Netflix launches video production tech certification program

Netflix, Youtube
Netflix is launching a certification program for video production and postproduction tools. (iStock/wutwhanfoto)

AMSTERDAM—On Thursday, Netflix announced the launch of the Netflix Post Technology Alliance, a new logo program for video production products that meet Netflix technical and delivery specifications.

Products from Adobe, Arri, Avid, Blackmagic Design, Canon, Colorfront, Fraunhofer IIS, Filmlight, Marquise Technologies, MTI Film, Ownzones, Panasonic, Red Digital Cinema, Rohde & Schwarz and Sony are in the program.

“This is just a start, though,” Netflix wrote in a blog post. “Over time, we’ll add more products in these categories, and we’ll expand the categories to include sound production, dubbing, and other disciplines in post-production. Any product that generates or manages any kind of sound data, image data, or metadata from production through post-production is a candidate for the Netflix Post Technology Alliance logo.”

Partners in the program get early access to Netflix’s technical road map and can collaborate with Netflix on technical support, training, and updates.

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The program is broken down into four product categories: cameras, creative editorial, color grading, and IMF packaging. Netflix notes that this first iteration of the program doesn’t cover all the technology involved with video production and that more tools will be added. The company was also careful to note that it is not specifically requiring that video producers use any of the products with alliance certification.

Adobe confirmed that it had joined the alliance and that its Adobe Premiere Pro CC and Adobe After Effects CC had been given certification.

“Through the Post Technology Alliance, we’re excited to support the creative community and align with one of the biggest innovators in entertainment today to build optimized post-production workflows together,” said Van Bedient, senior strategic development manager at Adobe.

Marquise Technologies’ mastering technology MIST is also in the program for meeting Netflix standards around encoding and IMF packaging workflow, specifically around the IMF App. #2E standard.