Verimatrix is buying the assets from Akamai Identity Services (AIS) so it can add TV Everywhere (TVE)-type service capabilities to its product portfolio.
"This acquisition fits perfectly with our road map to streamline content workflows via cloud-based technologies to connect global consumers with great content," said Verimatrix COO Mike Kleiman in a statement. "We are able to extend the value of these global identity services under our solution umbrella and provide a more flexible, yet standards-based alternative that will improve the experience for consumers and open new markets for content providers and programmers."
AIS enables content providers and video service operators to launch authenticated TVE services by providing a common framework for implementing and scaling proprietary provider-operator relationships. Verimatrix plans to enhance and rebrand the authentication services as an integrated component of the Verimatrix Video Content Authority System and Viewthority, its new connected content distribution platform, as well as a standalone solution.
"As a long-standing partner, we know that Verimatrix will be able to enrich the AIS core technology and help content providers take TV Everywhere to the next level," said Campbell Foster, vice president of media industry and product marketing at Akamai, in a statement. "This is a natural extension to Verimatrix's value proposition of securing and enhancing revenue by supporting new ways to monetize content."
Verimatrix now has access to the more than 300 existing global operator integrations for AIS, which features identity standards support for new integrations like SAML and OAUTH. The solution features fraud protections to meet contractual obligations, prevent credential sharing and mitigate password sharing, plus self-service configuration tools for operators.