Topic: digital advertising
The TViQ service integrates proprietary data from Nexstar’s owned and operated U.S. TV stations to enable advertisers to maximize their reach.
NCC Media, the national TV advertising sales, marketing and technology company, today announced it’s adding digital advertising to the mix.
Broadcasters and programmers are trying to ward off digital giants like Google and Facebook by offering targeted advertising.
Comcast-owned FreeWheel is combining its ad decisioning capabilities with NBCUniversal’s digital and traditional TV ad inventory.
Facebook is working to boost video monetization options on its platform with the introduction of two new ad formats: In-Stream Reserve and ThruPlay.
AT&T has officially relaunched its advertising and analytics business as Xandr, an edgy take on the name of AT&T founder Alexander Graham Bell.
Premium digital video ads are increasingly showing up in living rooms and not on smaller screens, according to a new Freewheel study.
AppNexus, an ad tech firm that was recently acquired by AT&T, just announced a new commercial agreement with Peru-based media company Grupo El Comercio.
Top marketing executives are anticipating increases in spending on digital advertising during this upfront season, according to Nielsen.
Hulu announced Wednesday that it is introducing dynamic ad insertion (DAI) into its live TV service.