Topic: digital advertising
Telaria and Rubicon Project have finalized their merger, which they claim creates the world’s largest independent sell-side advertising platform.
Amazon reportedly wants to begin selling streaming video advertising outside of its Fire TV ecosystem on other manufacturers’ devices.
Verizon Media's Yahoo Sports has an exclusive livestream agreement with the NFL to stream every game on every network via mobile phones and tablets.
FreeWheel, Comcast’s video advertising business, reportedly has accused Google of using unfair practices to control video ad sales on YouTube.
The TViQ service integrates proprietary data from Nexstar’s owned and operated U.S. TV stations to enable advertisers to maximize their reach.
NCC Media, the national TV advertising sales, marketing and technology company, today announced it’s adding digital advertising to the mix.
Broadcasters and programmers are trying to ward off digital giants like Google and Facebook by offering targeted advertising.
Comcast-owned FreeWheel is combining its ad decisioning capabilities with NBCUniversal’s digital and traditional TV ad inventory.
Facebook is working to boost video monetization options on its platform with the introduction of two new ad formats: In-Stream Reserve and ThruPlay.
AT&T has officially relaunched its advertising and analytics business as Xandr, an edgy take on the name of AT&T founder Alexander Graham Bell.