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programmatic
Advertising
Roku eyes home screen monetization to drive platform growth
Roku execs cited three areas to accelerate platform growth, including home screen monetization, subscriptions and programmatic ad capabilities.
Bevin Fletcher
Apr 25, 2024 7:00pm
NBCUniversal scores $1.2B in ad sales for Paris Olympics
Apr 10, 2024 2:07pm
Vevo teams with KERV for shoppable CTV ad formats
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Cadent to acquire AdTheorent for $324M
Apr 1, 2024 11:00am
CTV ad targeting gets contextual boost
Mar 26, 2024 10:55am
Peacock intros Multiview, discovery features for Olympics
Mar 21, 2024 6:55pm