1 in 5 U.S. households will sign up for Disney+ – HarrisX poll

Disney+ is launching on Nov. 12. (Disney)

Over the coming months three big new subscription streaming service will drop from Disney, NBCUniversal and WarnerMedia. Disney appears to lead the pack in consumer interest.

A HarrisX poll study conducted August 6 through August 12 among 6,621 U.S. adults showed that 21% of U.S. households plan to sign up for Disney+, which launches Nov. 12 priced at $6.99 per month. The same poll said that 11% intend to sign up for HBO Max and 10% intend to sign up for NBCUniversal’s service, Peacock.

Neither HBO Max or Peacock have revealed pricing yet – though Peacock is expected to be free for Comcast and Sky TV subscribers. But, it seems that content--and not cost--will be the deciding factor for many would-be subscribers. According to the survey, 34% of respondents said that the movie library is the most attractive aspect of Disney’s new streaming service.


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Original content for HBO Max and TV series for NBCU were also of interest with respectively 25% and 17% of respondents picking the movie library as the feature that most excites them when it comes to the upcoming services.

The poll also suggests that Disney+ and HBO Max will perform better than current SVODs with certain demographics. Currently, streaming services attract 25% of consumers in the 25-36-years-old range, 17% Hispanics and 11% African Americans. According to the HarrisX survey, 39% of 25-36-year-old consumers, 20% of African American households and 20% of Hispanic households are likely to sign up for HBO Max, and 37% of 25-36-year-old consumers, 14% of African American households and 21% of Hispanic households are likely to sign up to Disney+.

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