1 in 5 U.S. households will sign up for Disney+ – HarrisX poll

Over the coming months three big new subscription streaming service will drop from Disney, NBCUniversal and WarnerMedia. Disney appears to lead the pack in consumer interest.

A HarrisX poll study conducted August 6 through August 12 among 6,621 U.S. adults showed that 21% of U.S. households plan to sign up for Disney+, which launches Nov. 12 priced at $6.99 per month. The same poll said that 11% intend to sign up for HBO Max and 10% intend to sign up for NBCUniversal’s service, Peacock.

Neither HBO Max or Peacock have revealed pricing yet – though Peacock is expected to be free for Comcast and Sky TV subscribers. But, it seems that content--and not cost--will be the deciding factor for many would-be subscribers. According to the survey, 34% of respondents said that the movie library is the most attractive aspect of Disney’s new streaming service.

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Original content for HBO Max and TV series for NBCU were also of interest with respectively 25% and 17% of respondents picking the movie library as the feature that most excites them when it comes to the upcoming services.

The poll also suggests that Disney+ and HBO Max will perform better than current SVODs with certain demographics. Currently, streaming services attract 25% of consumers in the 25-36-years-old range, 17% Hispanics and 11% African Americans. According to the HarrisX survey, 39% of 25-36-year-old consumers, 20% of African American households and 20% of Hispanic households are likely to sign up for HBO Max, and 37% of 25-36-year-old consumers, 14% of African American households and 21% of Hispanic households are likely to sign up to Disney+.