2020 Emerging Leaders - MobiTV's Lauren Johnson

Lauren Johnson (MobiTV)

The FierceVideo editorial team is proud to present its inaugural Emerging Leaders Awards, recognizing the brightest young professionals rising up the ranks of the streaming video and pay TV industry. Throughout the months of June and July we’ll be featuring these profiles with each of our finalists. We will announce the winners during our upcoming OTT Blitz Week of virtual panels happening during the last week in July.

Lauren Johnson/MobiTV:

Lauren Johnson is SVP of sales at Mobi TV. Her role has intensified as MobiTV is now involved in discussions with larger MSOs in North America. According to her superiors, Johnson secured platform customers at an unprecedented rate and rebuilt a sales organization equipped to deal with multiple customer types, each with varying needs.

Johnson is also responsible for building the post-launch account team from the ground up and has brought in a  management team to support and run this group. She's involved with strategic planning and the establishment of valuable industry partnerships. And she's been integral in the company's transition to streaming pay TV.

What her colleagues are saying:

"Lauren has been instrumental in the extraordinary success of the company over the last two years. She is a powerhouse, securing over 115 operators in a very short period. Her dedication to the business, her knowledge of the platform and her relationship with operators are remarkable." - MobiTV CEO Charlie Nooney.

Streaming Industry Q&A:  

What streaming services do you subscribe to?

Netflix, Disney+, Amazon Prime 

What are your favorite shows you’re watching in 2020?

"The Bachelor," "Love is Blind" and "Cheer" 

What has been the highlight of your career so far?

Signing over 115 customers with a combined subscriber footprint of 3.5 million

What’s next for you in terms of new challenges in streaming TV? 

User education is a strong focus for us. Staying ahead of the competition, scaling and advertising are challenges we are solving. 

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