Amazon lights up single sign-on for cable TV apps, but not for Comcast subscribers yet

Amazon live TV
Customers will be able to use Alexa to access these live TV streams and launch playback. (Amazon)

Amazon is turning on the single sign-on feature today for its Amazon Fire TV, allowing users to sign in once and get access to multiple cable network apps.

The feature works for pay TV providers that support SSO authentication in Adobe Experience Cloud including Dish, DirecTV, AT&T Uverse, Verizon Fios, Cox and Cablevision (Altice). The bad news is that it doesn’t yet include Comcast.

An Amazon spokesperson couldn’t comment on a timeline for Comcast support but did say that Amazon is working on adding new partners. Comcast subscribers can still use TV Everywhere apps on their Fire TVs by using their Comcast authentication credentials.

Apps supported by the new feature include:

  • Freeform
  • A&E
  • Travel Channel
  • Syfy
  • History
  • Cooking Channel
  • USA
  • Lifetime
  • AMC
  • Bravo
  • Turner TCM
  • BBC
  • E!
  • HGTV
  • Hallmark
  • Telemundo
  • Food Network
  • TBS (coming soon)
  • CNNgo
  • DIY
  • TNT (coming soon)

Amazon said that the SSO functionality will roll out today over the next several hours.

“We continue to work closely with other app developers and cable providers to implement this technology, and we expect more partners—like TBS and TNT—to add SSO functionality in the coming weeks and months,” the company said.

RELATED: Amazon gives users easier access to live TV on Fire TV devices

The SSO update is arriving shortly after Amazon announced another update to make live TV streams easier to find on Fire TV. The new “On Now” row and live channel guide for Amazon Channels subscribers provides quicker access to live TV programming from providers they subscribe to.

Customers will be able to use Alexa to access these live TV streams and launch playback from channels such as HBO, Showtime, Cinemax and Starz. Customers can use commands such as, “Alexa, go to the Channel Guide,” “Alexa, tune to HBO Family,” or “Alexa, go to Showtime.”