Apple TV+, the company’s subscription streaming video service, is launching across Comcast’s video platforms and bringing an aggressive promotion along with it.
Apple TV+ will begin its rollout on Xfinity X1, Xfinity Flex and XClass TV today and will be available across all eligible devices in the coming days. This follows the service’s launch on Sky devices (Sky Q and Sky Glass) in the U.K. and Europe in December.
From March 15 through March 21, Apple will offer Xfinity customers a preview of some of its most popular Apple TV+ original series and films across X1, Flex and Stream with no sign-up or sign-in required. That means Xfinity customers will be able to watch the first seasons of many Apple TV+ shows along with Apple Original film “Greyhound.”
On top of that, Xfinity customers who are not currently Apple TV+ subscribers are eligible for a three-month free trial of Apple TV+ when they sign-up via their Xfinity device by April 25.
“With the launch of Apple TV+, our customers now have access to all of today’s most popular streaming services through our aggregated user experience and award-winning voice technology.” said Sam Schwartz, chief business development officer at Comcast, in a statement. “By leveraging our global technology platform, our partners can distribute apps on one tech stack to reach tens of millions of viewers.”
“Apple TV+ offers the highest quality programming from the finest creators in the world, and one of the best ways to enjoy it is on the big TV in your living room,” said Peter Stern, Apple’s vice president of services, in a statement. “Our work with Comcast lights up that experience for tens of millions of new devices, and we are thrilled that so many Comcast customers have a compelling way to enjoy their new favorite shows on Apple TV+."
The companies said Apple TV+ is the first app built using a common set of development tools and resources through Comcast’s global technology platform, which is aimed at allowing content providers to design, develop and deploy apps that can reach more than 50 million Comcast and Sky devices as well as devices from syndication partners.