Bleacher Report Live streaming service to sell live sports on per-game basis

Bleacher Report Live will be available on both Android and iOS devices. (Turner)

Turner today unveiled its new streaming service, Bleacher Report Live, which is launching in April and will let users access live sports through a subscription or by buying access on a per-game basis.

The product will offer live sports from UEFA Champions League and UEFA Europa League, NBA League Pass games, 65 NCAA Championships, PGA Championship, National Lacrosse League, The Spring League, Red Bull Global Rallycross, World Arm Wrestling League and more.

Bleacher Report Live will initially launch with all streaming content available as part of a free preview period extending throughout the opening months of the product. The first event available through the service will feature Johnny Manziel’s debut in The Spring League on Saturday, April 7. Bleacher Report Live will launch on iOS, Android and the web, according to a release.

The company did not reveal how pricing will be structured after the preview period.

“As viewing habits continue to evolve, Turner is well positioned to provide fans with direct access to premium live sports content that is highly coveted by audiences of scale, including a high concentration of millennials,” said David Levy, president of Turner, in the statement. “When we first acquired Bleacher Report in 2012, we knew the definition of a network was changing and we anticipated a time when B/R would become a virtual network. Today is a significant step in that direction and we will fully leverage the reach of B/R and its deep connection with passionate sports fans to provide compelling experiences for them across this new, exciting platform.”

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“At Turner, we believe watching live sports should be easy and B/R Live has been created with the fan at the center of our universe,” said Lenny Daniels, president of Turner Sports, in a statement. “From discovery to the delivery of live sports content, B/R Live is a game-changing product that will serve as the ultimate destination for the sports fan. Whether fans are seeking ways to catch their favorite team or turn to B/R Live for one of the thousands of live sporting events offered directly through the product, we’re aiming to provide an experience that keeps them coming back for more.”

Through the new streaming service as well as the NBA app and, NBA League Pass will allow fans to purchase and watch live NBA games in progress at a reduced price.

Last year, Turner announced plans to launch a standalone sports streaming service to serve as a platform for the UEFA matches Turner secured through a new three-year distribution deal with the league.