Comcast Technology Solutions has rolled out a new suite of automated ad services that will reach international markets through a collaboration with Peach.
CTS said it is automating the manual processes of matching creative to media buys, managing traffic and delivery, creative versioning and reporting across all channels. The new solution will be offered both linear and non-linear distribution, and will integrate talent rights management. The platform integrates into demand-side and supply-side platforms globally.
“We understand first-hand the challenges of managing campaigns across an increasingly complex, fragmented ecosystem. Our new ad management solution transforms and automates the entire workflow, making it easier than ever before to manage, execute and optimize campaigns across all digital and linear destinations,” said Richard Nunn, vice president and general manager at Comcast Technology Solutions, in a statement. “We are constantly reimagining how we can improve efficiency and reinvent processes. Our ad management solution is the result of this continuous innovation.”
Peach, a global video advertising distribution player, will make the solution available outside the U.S. across international markets. Peach operates in 100 countries.
“Our collaboration with Comcast Technology Solutions provides customers with a true, complete global video solution. We are excited to work together to change the way ads are managed and distributed worldwide,” said James Carpenter, president of Peach North America, in a statement.
CTS’s updated advertising capabilities and international partnership comes about one year after the company, a division of Comcast, introduced its cloud-based ad platform, AdStor. The platform offers a workflow and cloud-based inventory that allows ad operations teams to store and locate assets through an online user interface. The platform’s delivery system allows for using advertising assets with a shorter shelf life in VOD and OTT playback.