Discovery Inc. will offer targeted local market streaming video media campaigns by partnering with Gamut for local market OTT inventory ad sales efforts in the U.S.
Gamut, which is a subsidiary of Cox Media, will have access to seasonal events airing across Discovery's networks.
"Gamut is obviously a market leader in the OTT industry, and we are thrilled to be partnering with them to help advertisers reach and connect with their target consumers," said Jill Steinhauser, senior vice president at Discovery, in a statement. "With their team of in-house OTT experts, and data-driven local market insights, we see this partnership as a great opportunity to accelerate the growth of our OTT business."
Discovery last year completed its $14.6 billion acquisition of Scripps Networks. The transaction grew Discovery’s stable of networks like Discovery Channel, TLC and Animal Planet to including HGTV, Food Network, Travel Channel, DIY Network and Cooking Channel.
Last year those networks were added to Discovery’s suite of TV Everywhere “Go” apps on all platforms. The networks join the 12 existing Discovery Go apps and add more than 22,000 titles to the platform.
“Discovery’s suite of Go apps superserves the consumer with the content they love and creates the ultimate viewing experience across all screens and platforms,” said Karen Leever, president of U.S. Digital Products and Marketing at Discovery, in a statement. “The addition of these networks to our platform allows our superfans direct access to over a thousand series to binge, catch up or watch live.”
Discovery’s Go apps first launched in 2016 and are available on Apple TV, Roku, Fire TV, iOS, Android, Chromecast, Xbox One, Samsung TV and on the web.