E.W. Scripps Co. has signed distribution agreements for Newsy with Comcast, AT&T, Spectrum and other TV service providers, covering nearly 26 million subscribers in total.
The new agreements add to Newsy’s existing deals with over-the-top service providers including Sling TV and YouTube TV.
"These companies have welcomed Newsy in part because of the terrific traction it has received with millennial audiences on OTT," said E.W. Scripps CEO Adam Symson in a statement. "Given that the vast majority of Americans have cable or satellite service, Newsy's programming will help these companies retain the younger customers who are looking for the alternative to the noise on today's cable news channels."
"For Scripps, the extension of Newsy's brand into cable is a way to further develop dual revenue streams, adding carriage fees to advertising dollars even as we expect to retain a low digital cost structure."
Newsy features coverage geared toward millennials of the U.S. and international news. Newsy's original programming lineup includes the evening newsmagazine "The Why," the morning show "The Day Ahead," and the newsmaker spotlight program "30 Minutes With."
Comcast transitioned approximately 6 million subscribers to Newsy in October. With a long-term carriage agreement in place, Scripps expects Newsy to reach a total of 10 million Comcast subscribers by the fourth quarter of 2018. Scripps also has renewed its broadcast television retransmission agreement with Comcast, which now includes its seven Scripps legacy stations beginning Jan. 1, 2020, according to a news release.