FuboTV signed a new agreement today with fantasy sports provider and bookmaker FanDuel to integrate sports betting data with the fuboTV streaming TV service.
The companies said this agreement is FanDuel’s first strategic partnership with a third-party OTT internet television service. FanDuel’s betting data will be integrated on the fubo platform in the coming weeks.
As part of the deal, TVG and TVG2, FanDuel affiliate horse racing networks, will also be available to fuboTV subscribers nationwide. TVG will be added to the $54.99-per-month base package and TVG2 will be available through the $8.99-per-month Sports Plus add-on package. The channels provide horse racing industry coverage along with programming on sports betting and fantasy news.
The deal also includes a media buy agreement that will make FanDuel the exclusive advertiser on fuboTV in the sportsbook, online casino and horse racing categories.
“We are always looking for ways to add value for consumers and enhance their premium experience with fuboTV,” said Min Kim, fuboTV’s vice president of business development, in a statement. “Gaming and sports are natural complements, and fuboTV’s industry-leading product offerings will be further enriched with FanDuel’s innovative entertainment solutions. We’re thrilled to select FanDuel as our partner - the first deal of its kind between a virtual MVPD and a gaming company - and integrate their products into fuboTV.”
Sports betting and gambling-related programming is quickly turning into a large opportunity for many programmers and distributors. Earlier this month, ESPN and Caesars Entertainment announced an agreement to develop television programming geared toward sports bettors.
Fox is partnering with the Stars Group, and will be leveraging that company's existing technology that was used to build the Sky Bet platform in the U.K., to launch Fox Bet. The companies plan to launch two Fox Bet products in fall 2019. The official Fox Bet product will let users in states with legal betting place real wagers on different sporting events.