The History Channel is adding some select short-form video content to ad-supported streaming TV service Xumo. History’s shows are now viewable on channel 350.
The content is also available through Channel Plus for LG and through smart TV, mobile, web and other streaming device integrations.
“HISTORY is committed to telling stories that are both informative and entertaining all at the same time," said Stefan Van Engen, senior vice president of content at Xumo, in a statement. “This resonates with XUMO’s engaged audience; we’re excited to offer HISTORY’s short form programming in a free, lean back streaming environment."
History’s content includes “Minute Marvels,” “History Flashback” and “Bet You Didn’t Know.” Additionally, the new channel will feature highlights and short-form scene lifts from series such as “The Curse of Oak Island,” “Forged in Fire,” “Alone,” “Pawn Stars” and “American Pickers.”
“We are excited to launch on XUMO as we continue our push to serve HISTORY fans on all their favorite platforms,” said Mark Garner, senior vice president of Distribution and Digital Content Licensing at A+E Networks, in a statement. “We are confident that HISTORY’s unique brand of factual entertainment will be a hit with the growing XUMO audience.”
Pay TV startup Layer3 added Xumo to its programming lineup last October. The move brought over 100 digital channels to the operator's lineup.