Hulu is adding Discovery’s channels to its VOD, live TV services

The new deal expands on Discovery Inc's existing agreement with Hulu. (Hulu)

Hulu and Discovery reached a new distribution agreement that will expand availability of Discovery’s programming on Hulu’s video-on-demand and live TV services.

The multiyear deal will add nearly 4,000 episodes of shows from networks including Discovery Channel, TLC, HGTV and the Food Network to Hulu’s on-demand video service.

In addition, the deal adds five additional Discovery networks, including Discovery Channel, TLC, Investigation Discovery, Animal Planet and Motor Trend, the rebranded Velocity network, to Hulu’s live TV service. Scripps Networks including HGTV, Food Network and Travel Channel have been on Hulu live TV since its launch and prior to Discovery’s completed $14.6 billion acquisition of Scripps.

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“At Discovery, we are committed to bringing our portfolio of high-quality, safe family friendly brands and content to viewers across every screen, service and device around the world,” said Eric Phillips, president of affiliate distribution at Discovery, in a statement. “Our new agreement with Hulu affirms the strength of our brands and their value to viewers in a marketplace with an increasing array of options.”

“As the only streaming service offering a complete television experience, Hulu continues to strike strategic, efficient deals with top brands that bring extraordinary value to all of our subscribers,” said Lisa Holme, vice president of content acquisition, and Reagan Feeney, vice president of network partnerships at Hulu, in a statement. “Discovery’s brand is synonymous with high-quality unscripted entertainment that TV fans love, which is why we are excited to bring their entire portfolio to our platform, across all of our subscription plans.”

As part of the deal, Hulu also has a new licensing agreement with Discovery’s OWN to bring four of the network’s scripted series exclusively to Hulu.