Hulu announced today that it’s adding a live TV guide and live TV destination for Xbox One, Apple TV (4th generation or higher), Amazon Fire TV (1st and 2nd generation) and Nintendo Switch devices.
The live TV guide is built to give viewers easier access to what’s on now, what’s coming up next and for switching channels. They’ll also be able to record live and upcoming programming directly from the guide and personalize their live TV guide by customizing how channels are displayed.
In addition, Hulu is adding a lightning bolt icon to the right of the home icon that takes users directly to live playback on their most recently watched channel.
The new device availability for the features comes after Hulu launched the live TV guide for its Web experience last year. The company will continue rolling out the features for other devices.
“We found that we were able to satisfy users’ desires to get to live TV through a single click, and found it much easier to channel surf. To build on the success of these features, we’re bringing a dedicated live destination and an even more robust dynamic guide to your living room devices,” Richard Irving, VP of product for Hulu, wrote in a blog post.
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Last week during its upfronts presentation, Hulu announced that it is adding ad-supported downloads for offline viewing.
“Our launch of the industry’s first ad-supported downloadable content experience is yet another example of how Hulu is innovating viewer-first ad solutions to drive powerful results for brands,” said Peter Naylor, senior VP of advertising sales at Hulu, in a statement. “With downloadable content, we're offering brands more ways to connect with engaged viewers who love the experience of watching television, wherever they may be.”