Latency, device playback top concerns for video streamers, report says

Streaming
Aside from consumer concerns, Bitmovin’s survey also revealed details about codecs, content protection and device usage. (Thought Catalog/Unsplash)

Broadcast delay, or latency, and device playback are the top two concerns for consumers streaming online video, according to a new survey from Bitmovin.

The company’s study, based on 456 survey submissions from more than 67 countries, shows that 55% of all respondents (and 74% of respondents in Latin America) said latency is the biggest issue with video streaming.

Ahead of IBC this week, plenty of video technology vendors are touting solutions geared toward addressing latency, particularly during large-scale livestreaming events like this year’s World Cup.

WHITEPAPER

How To Lower the Cost of Ownership of Your Cable Access Network

This white paper presents a cost analysis of a virtualized cable modem termination system (CMTS) deployed in a distributed access architecture (DAA). Learn how to eliminate traditional CMTS constraints, efficiently enhance your network performance and more.

After that, 50% of respondents said that achieving playback on all devices is one of the biggest problems in video technology.

RELATED: Fox Sports Go executive says latency is still the No. 1 complaint with online video

Aside from consumer concerns, Bitmovin’s survey also revealed details about codecs, content protection and device usage.

This year, H.264/AVC is dominating globally, used by 92% of developers. But H.265/HEVC is growing fast after accounting for only 28% of survey results in 2017. AV1 is also due for some big growth, with 29% of respondents (or double that of 2017) indicating they plan to use the emerging codec.

Meanwhile, Apple HLS and MPEG-DASH are still the most common streaming formats this year, with more than half of developers using MPEG-DASH and three-fourths using HLS.

The survey also found that digital rights management usage is growing, and that only 36% of developers this year said they weren’t using any form of DRM, down from 65% in 2017. However, 40% of respondents in the EMEA region admitted to not using a DRM solution.

The survey also found that Chromecast is the most popular global TV-connected streaming device, with 42% of survey respondents saying they use it. That’s compared to 36% for Apple TV, 34% for Android TV and 23% for Roku.

Suggested Articles

WarnerMedia scored a key HBO Max distribution deal with Comcast just as it launched in May. Nearly six months later, there still isn’t an app.

Peacock, NBCUniversal’s recently launched streaming video service, is rolling out 20% discounts on annual Premium subscriptions for Black Friday.

How can we defend ourselves? Mostly, it’s a matter of common sense.