Microsoft may have thrown in the towel on its Windows 10 mobile platform but the company is still trying to keep its apps and services afloat on other mobile operating systems.
The company is now considering a launch of its Movies & TV app for Android and iOS device as a way of extending availability and usage for its transactional VOD service, according to a report from Windows Central.
TVOD competitors like iTunes and Google Play may have the advantage over Microsoft when it comes to total mobile users. But Microsoft has its Xbox platform, and opening Movies & TV to competing mobile platforms seems to show a commitment to keep the store open.
In a further show of commitment to the TVOD space, Microsoft is reportedly planning on putting its Movies & TV app on Movies Everywhere, a Disney-owned app that collected video content from different studios and digital stores under one interface.
Movies Everywhere currently includes Amazon Video, Fandango, Google Play, iTunes and Vudu.
"Movies Anywhere means that consumers never have to remember where they purchased a film or which device they can watch it on, because all of their eligible movies will be centralized within their Movies Anywhere library and available across platforms through the Movies Anywhere app and website and also available at their connected digital retailers. And as Movies Anywhere continues to add more studios, retailers and platforms, the entertainment possibilities are endless,” said Karin Gilford, general manager of the independent Movies Anywhere team, in a statement last year when the platform launched.