Microsoft looking to launch Movies and TV app for Android and iOS: report

Microsoft has indefinitely delayed its latest Windows 10 feature update (Image spooh / iStockPhoto)
The Movies & TV save comes after Microsoft gave up on its mobile OS. (spooh/iStockPhoto)

Microsoft may have thrown in the towel on its Windows 10 mobile platform but the company is still trying to keep its apps and services afloat on other mobile operating systems.

The company is now considering a launch of its Movies & TV app for Android and iOS device as a way of extending availability and usage for its transactional VOD service, according to a report from Windows Central.

TVOD competitors like iTunes and Google Play may have the advantage over Microsoft when it comes to total mobile users. But Microsoft has its Xbox platform, and opening Movies & TV to competing mobile platforms seems to show a commitment to keep the store open.

Sponsored by Dell Technologies

Whitepaper: How to Elevate Your Content Delivery Workflows With Dell EMC PowerScale

Learn how Dell EMC PowerScale helps meet surging viewer demand while reducing costs with a single centralized platform for the ingest, processing, and delivery of the content your viewers love.

RELATED: Microsoft: Developing Windows 10 Mobile no longer a priority

In a further show of commitment to the TVOD space, Microsoft is reportedly planning on putting its Movies & TV app on Movies Everywhere, a Disney-owned app that collected video content from different studios and digital stores under one interface.

Movies Everywhere currently includes Amazon Video, Fandango, Google Play, iTunes and Vudu.

"Movies Anywhere means that consumers never have to remember where they purchased a film or which device they can watch it on, because all of their eligible movies will be centralized within their Movies Anywhere library and available across platforms through the Movies Anywhere app and website and also available at their connected digital retailers. And as Movies Anywhere continues to add more studios, retailers and platforms, the entertainment possibilities are endless,” said Karin Gilford, general manager of the independent Movies Anywhere team, in a statement last year when the platform launched.


Suggested Articles

Alan Wolk, co-founder and lead analyst at TV[R]EV, provides 10 reasons why Discovery+ will succeed.

Antenna, a new startup that provides analytics for subscription-based services, has secured $4.2 million in seed funding from Raine Ventures. 

Warner Bros. traveled a heretofore unthinkable path this week when it said it would send all its 2021 films directly to HBO Max.