The NBA launched Monday a direct-to-consumer streaming service for the Los Angeles Clippers, dubbed ClipperVision. The platform will stream more than 70 live in-market games for the team in its first season – beginning this Saturday, October 22.
Alongside live games, ClipperVision subscribers can access on-demand content from their computer, phone and connected TV devices. ClipperVision runs on the same digital platform as the new NBA app, which debuted last month.
The service costs $199.99 for the season and comes with six streaming options. The first is BallerVision, which features live commentary from ClipperNation, an outlet that provides news about the basketball team. The second option will stream traditional Clippers broadcasts from the Bally Sports SoCal and KTLA networks.
Additionally, ClipperVision users can access two augmented reality streams – CourtVision and CourtVision Mascot Mode. These streams, both powered by Amazon Web Services, provide augmented graphics for real-time shot probability, statistics and other features.
And subscribers have the option to watch games in Spanish and Korean, as well as hear commentary in those languages. ClipperVision marks the first OTT service with Korean-language commentary available in the L.A. market, according to the NBA.
Those who subscribe to ClipperVision in the 2022-23 season will also get regular season access to Bally Sports+, Sinclair’s newly launched regional sports networks streaming service, at no extra cost.
“The TV landscape is getting increasingly more competitive, oftentimes at the cost of the fan,” stated Gillian Zucker, the Clippers’ president of business operations. “Making ClipperVision available directly to consumers, combined with games on Bally Sports SoCal and free-to-air-TV on KTLA, means that we can put Clippers games back in the hands of our local fans.”
The L.A. Clippers aren’t the only team to have a dedicated streaming service. U.K. soccer club Tottenham Hotspur launched in July Spursplay, an app showcasing the club’s live, on-demand and original content.
A team-centric app means fans don’t have to jump from one platform to the next to catch a game. The sports streaming landscape is both fragmented and confusing, as highlighted in this recent Fierce Video story. As leagues push for exposure across a variety of platforms, viewers might not know where to access the games they want to watch.