Nearly 25% of consumers feel they have too many online TV subscriptions, study says

Amazon Prime Video, Hulu and Netflix still rise to the top in terms of streaming video service usage. (Pinkypills/Getty Images)

There’s no shortage of choices for streaming video services—with Apple, Disney, NBCUniversal and WarnerMedia all planning launches in the coming year. But consumers may already feel they have too many subscriptions.

That’s according to Hub Research, which recently released results from its Best Bundle survey of 1,631 U.S. consumers, ages 16 to 74, who watch at least one hour of television per week. The results showed that 24% of consumers felt they had too many online TV subscriptions, up from 14% in 2018.

On top of that, Hub found that approximately one-third of respondents said they would drop at least one service they have now before adding a new subscription. But, 64% said they would keep all current subscriptions even if they add a new TV service.


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Not surprisingly, Amazon Prime Video, Hulu and Netflix still rise to the top in terms of streaming video service usage. Hub’s research found that 42% of respondents use two or more of the big three SVODs and that 70% use at least one. Both of those figures were up from where they were in 2018.

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In 2019, Hub found that the percentage of people with traditional pay TV bundles had fallen 75%, down from 84% in 2018. The study found that 62% of people have Netflix (up from 61%), 37% have Amazon Prime (up from 32%) and 26% have Hulu (up from 18%).

All together, the survey found that viewers watch TV from an average of 4.5 different sources (including pay TV) in 2019, which is down slightly from 4.6 in 2018. People ages 18 to 34 watched from an average of 5.5 different sources, and households with children watch from an average of 5.2 different sources.

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