Neustar joins Streaming Video Alliance as co-chair of Geo Working Group

Neustar will also participate on the Open Caching and Measurement/QoE working groups. (Streaming Video Alliance)

Information services provider Neustar is jumping on board the Streaming Video Alliance as a principal member and taking on a role as co-chair of the alliance’s Geo Working Group.

Neustar offers services including IP GeoPoint decisioning data, SiteProtect NG DDoS mitigation and DNS solutions to customers including MLBAM.

“Video streaming is rapidly increasing worldwide. For many brands, while this mass growth in consumption provides exciting opportunities to connect with more consumers, many face challenges with delivering positive and secure user experience, at scale,” said Shailesh Shukla, general manager of Digital Defense and Performance Solutions at Neustar, in a statement. “We are looking forward to working alongside the Streaming Video Alliance to define geo-location data best practices for content delivery as demand and consumption continues to grow. As a principal member and co-chair of the Geo Working Group we are committed to creating solutions that will have a positive impact in the market.”

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“The Streaming Video Alliance is pleased to announce Neustar as a new principal member and co-chair of the Geo Working Group. Together with the other Geo Working Group members, we hope to tackle such challenges as identifying specifications for local market ad insertion, identifying geographical streaming permissions and restrictions, defining content-provider regional licensing models, and improving IPv6 geo-location,” said Jason Thibeault, executive director of the Streaming Video Alliance, in a statement.

Neustar will also participate on the Open Caching and Measurement/QoE working groups.

Other alliance members include Adobe, Amazon Web Services, Charter Communications, Cisco Systems, Comcast, Disney Streaming Services, Dolby, Ericsson, Fox Networks, Google, IBM, Intel, Limelight Networks, NBCUniversal, Nokia, Verizon and Viacom.