NBCUniversal’s Peacock is adding a slate of NBC and Bravo TV series to its streaming library, sweetening the deal with a promotional discount of its premium tier.
Starting September 19, Peacock’s premium subscribers will have next-day access to current NBC and Bravo shows. Meaning viewers will be able to watch new episodes the day after they air on the linear networks.
NBC shows that will have next-day access include the “Law & Order” series, “The Tonight Show Starring Jimmy Fallon” and “America’s Got Talent.”
Peacock is also adding episodes for Bravo shows like “The Real Housewives of Potomac” and “Winter House.” This complements Peacock’s existing next-day lineup of Bravo series, including “Top Chef” and “Watch What Happens Live.”
Additionally, Peacock is offering new customers its premium tier for only $1.99 per month or $19.99 annually. That offer will be valid throughout the entire month of September.
Peacock’s premium tier, which touts over 60,000 hours of content as well as access to all of Peacock’s livestreamed sporting events, normally costs $4.99 monthly or $49.99 per year.
Kelly Campbell, president of Peacock and direct-to-consumer at NBCU, stated, “We are excited to provide Peacock customers with a comprehensive destination for streaming the incredible programming airing on NBC and Bravo all year long.”
Most of the shows mentioned are currently available on Hulu, with Comcast – NBCUniversal’s parent company – owning a 33% stake in the streamer.
But NBCU in March announced it will terminate its existing streaming deal with Hulu, as Variety reported. Beginning in late September, new episodes of current NBC and Bravo shows will no longer be available on Hulu.
Though Hulu is losing some NBCU content, it will add all six seasons of the comedy series “Schitt’s Creek” to its catalog, starting October 3. Hulu snagged the show’s streaming rights from Netflix in April.
Peacock is continuing to ramp up its content. NBCU just announced a seven-year deal to air Big Ten Saturday Night football games starting in 2023 – with Peacock streaming an extra eight games per season.
NBCU earlier this month inked a deal with Lionsgate for streaming rights to a “John Wick” prequel series, also set to premiere next year.
Although Peacock’s subscriber count fell flat in the second quarter, Comcast Chairman and CEO Brian Roberts said on the recent earnings call he anticipates “a very strong fall” for Peacock due to the next-day programming additions.