Plex, an ad-supported video on demand and streaming media platform, has picked Magnite as its preferred supply-side platform (SSP) and SpringServe as its primary ad server.
“Having Magnite and SpringServe in our corner for the past several years has been key to the tremendous growth of our ad-supported business, particularly over the last 6 to 9 months,” said Harold Morgenstern, chief revenue officer at Plex, in a statemtent. “With the CTV landscape becoming increasingly saturated, it’s been critical for us to have access to their knowledgeable teams and video-first technologies that afford us to deliver full transparency to our ad partners and maintain the higher quality brand-safe viewing experiences CTV offers.”
Magnite’s dedicated connected TV platform will provide increased access to ad inventory and ad technology, while SpringServe’s video ad serving capabilities will provide insight, transparency and control into available supply. The companies said that Plex should benefit from a technical partnership between Magnite and SpringServe.
“Plex is at the forefront of both the FAST and AVOD landscape with over 200+ channels and 50,000 titles fully poised to take advantage of the accelerated growth of this ad supported sector of streaming. We’re delighted to continue our relationship with Plex and help them grow their ad-supported business,” said Mike Laband, senior vice president of CTV at Magnite, in a statement. “The results thus far speak for themselves and we look forward to the continued upward trajectory of our collaboration.”
“We’re excited that Plex has chosen the SpringServe ad server to bring high quality advertising experiences to its viewers,” said Chris Signore, vice president of partnerships at SpringServe, in a statement. “We look forward to our expanded relationship with the Plex team as we continue our journey together to enhance their ad-supported supply and capture more demand to help accelerate their growth.”