Sling TV is pushing its subscribers toward features like cloud DVR and extra channel add-on packages by rolling out significant discounts as part of a new promotion.
The company today announced the Total TV Deal, which allows subscribers to Sling TV Blue, Sling TV Orange or both tack on 50 hours of cloud DVR and seven Sling TV Extras for $20 per month – well below the $45 per month it would cost to add all those options separately.
Subscribers to the base packages would get Sports Extra, Kids Extra, News Extra, Lifestyle Extra, Heartland Extra, Hollywood Extra and Comedy Extra – which include channels like MLB Network, MTV, Nick Jr., BBC World News, Hallmark Channel, Outdoor Channel and Turner Classic Movies.
The deal is available to both new and existing Sling TV subscribers.
Sling TV today also changed pricing for Sling TV Orange subscribers who want to add the Sports Extra. That add-on will now cost $10 per month for Orange subscribers – the change puts the package in line with what Blue subscribers were already paying for Sports Extra.
“Since launching Sports Extra as part of our initial offering in 2015, we have added popular channels to the Sports Extra, including MLB Network, NHL Network, NBA TV and more. Our team is working hard every day to keep prices as low as possible, but sports programming fees continue to rise,” wrote Dana McLeod, vice president of programming at Sling TV, in a blog post.
The pricing change goes into effect right away for new subscribers. Existing subscribers will see the price hike go into effect on Aug. 1.
Both moves today by Sling TV could help bring the service’s average revenue per user closer to the levels of competitors including DirecTV Now, YouTube TV and Hulu with Live TV – all of which charge between $45 and $70 per month for their streaming TV service packages. Sling TV's base packages costs $25 per month each or $40 per month together.