BET+, a new subscription video streaming service from Viacom, has set an official launch date of Sept. 19 and a price tag of $9.99 per month.
The service, which is a joint venture between Viacom and Tyler Perry Studios, will feature more than 1,000 hours of content, including new original programming and series, movies, and specials from BET Networks.
“We are thrilled to offer a streaming experience of content curated for the underserved African American audience with BET+. African Americans have a higher SVOD adoption rate than any other consumer base on the market, which is why BET+ is a natural complement of BET’s linear network, which has been and continues to be the leading home of black culture for decades,” said Scott Mills, president of BET Networks, in a statement.
“In our first year, we will release a BET+ original project almost every month, adding to our lineup of deep and diverse content,” said Devin Griffin, general manager at BET+, in a statement. “We’re focused on super-serving lovers of Black stories by working with top talent, and supporting fresh new voices, on both sides of the camera.”
BET+ will be available at launch on mobile and connected TV devices with a dedicated web experience coming later this year. The service joins other streaming products in Viacom’s portfolio including Noggin, a $7.99-per-month service that combines children’s programming with educational games and activities.
Viacom also owns Pluto TV, an ad-supported streaming service that now counts more than 18 million monthly active users.