Struum, a recently launched subscription streaming service platform, now has apps on Roku, Amazon Fire TV and Apple TV devices.
Struum first launched at the end of May on iOS devices with a single monthly subscription price to access an array of programming. The platform’s credit-based subscription model lets consumers sample and discover programming as they spend their monthly credits to unlock the film and TV episodes they want to watch from more than 60 participating service and content partners.
Struum’s content and service partners include BBC Select, Tastemade, Tribeca, Cheddar News, Kocowa, Dekkoo, Magellan TV, History Hit, Gusto, Young Hollywood, Indieflix, Filmbox, Echoboom Sports, Social Club TV, Cinedigm, Magnolia Pictures, Little Dot Studios, Group 9, Stingray and SPI/Filmhub. A monthly subscription costs $4.99 and a seven-day trial is available.
Coinciding with its wide connected TV device launch, Struum has also partnered with Groupon on a deal that lets consumers subscribe to the service for six months for $9.99.
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“With more than 60 content partners now on board and the service now available across many devices, we are looking forward to offering consumers the opportunity through Groupon to try out our service at a highly accessible price. We look forward to providing these viewers the opportunity to discover and try brand new content without having to subscribe to multiple services,” said Kerry Ball, global head of content partnerships and distribution at Struum, in a statement.
Struum was founded by Lauren DeVillier, former head of product for Discovery Ventures who now serves as the company’s CEO, along with Eugene Liew, former vice president of product and technology at Disney+; Paul Pastor, former executive vice president of strategy, revenue and operations at Discovery Networks; and Thomas Wadsworth, former lead for advanced product development for Walt Disney Imagineering. The service has already banked a multi-million-dollar investment from former Disney CEO Michael Eisner through his Tornante Company.