ThinkAnalytics today said that its cloud-based personalized content discovery platform now has more than 100 million monthly active users in the cloud.
The company is attributing much of its platform growth to four of its OTT customers – BBC, DAZN, Tata Sky and Viacom 18, which now have a combined user base that exceeds 100 million monthly active users. Viacom18 has attracted more than 50 million monthly users to its Voot platform and is targeting 100 million by the end of March 2020.
ThinkAnalytics, which runs on AWS, auto-scales to address peak demand for video services. The company said that one of its global streaming customers recently scaled to run at more than one million requests per minute with no manual intervention required.
“Scalability, which has always been at the heart of our technology, is critical as established brands look to scale their D2C services quickly across multiple markets, while established providers in countries such as India are breaking new barriers with ever growing numbers of active OTT users," said Peter Docherty, CTO at ThinkAnalytics, in a statement. "For these providers, a cloud-based content discovery platform that can reliably auto-scale to support many millions of viewers is a priority, offering the peace of mind that comes with a reliable, high-quality experience - even at peak periods. With our platform, customers get the world-leading personalization capabilities they need to engage their audiences and showcase the breadth and depth of content available, combined with the tools and insight needed to attract and retain viewers."
Along with personalized content discovery using artificial intelligence and machine learning, ThinkAnalytics offers products including ThinkInsight, a viewer and video insight platform; the ThinkEditorial campaign tool; and the ThinkComposer dynamic UX engine.