Turner’s ELEAGUE GM Alejandre leaving company after 2 years

Christina Alejandre (Turner/ELEAGUE)

Christina Alejandre, general manager of ELEAGUE and vice president of esports for Turner Sports, has announced she is leaving the company after two years.

“As some of you already know, I’ve parted ways with ELEAGUE & Turner. I loved my time with ELEAGUE and want to thank my amazing colleagues, our fans and the esports community. I’m proud of what we accomplished over these last few years and am looking forward to my next adventure,” Alejandre said on Twitter.

Alejandre joined Turner in 2016. Before that she spent a year as a management consultant for ESL, an esports organization offering international events, and prior to that she spent three years as the director of publishing for the esports division of Warner Bros. Entertainment.

Sponsored by Dell Technologies

Whitepaper: How to Elevate Your Content Delivery Workflows With Dell EMC PowerScale

Learn how Dell EMC PowerScale helps meet surging viewer demand while reducing costs with a single centralized platform for the ingest, processing, and delivery of the content your viewers love.

With Turner and its ELEAGUE, she helped push esports events based on video game titles like “Rocket League,” “Counter-Strike: Global Offensive” and “Tekken 7.” At the same time, ELEAGUE is putting out series like “ELEAGUE: Road to the Boston Major” that focus on individual players and narrative storylines for viewers to follow.

RELATED: eSports, streamed games content to reach $3.5B by 2021, says Juniper Research

Her work with ELEAGUE fit into how Craig Barry, chief content officer at Turner, described his company’s plans to stand out from organizations like ESL that have been in the esports space for quite a while.

“We’re going to do a quality product. We’re not a league. We’re a tournament brand and a content creation and distribution platform. We’ll be completely authentic to the community. We’ll be narrative driven with good storylines,” Barry told VentureBeat.


Suggested Articles

FuboTV, a sports-focused live TV streaming service, has acquired Balto Sports in a move to bolster its position in the online sports wagering market.

HBO Max has revealed that “Wonder Woman 1984” will be available in 4K Ultra HD, HDR 10, Dolby Vision and Dolby Atmos.

Showtime is launching a free, ad-supported channel on Pluto TV in hopes of drawing in more paying subscribers.