Christina Alejandre, general manager of ELEAGUE and vice president of esports for Turner Sports, has announced she is leaving the company after two years.
“As some of you already know, I’ve parted ways with ELEAGUE & Turner. I loved my time with ELEAGUE and want to thank my amazing colleagues, our fans and the esports community. I’m proud of what we accomplished over these last few years and am looking forward to my next adventure,” Alejandre said on Twitter.
Alejandre joined Turner in 2016. Before that she spent a year as a management consultant for ESL, an esports organization offering international events, and prior to that she spent three years as the director of publishing for the esports division of Warner Bros. Entertainment.
With Turner and its ELEAGUE, she helped push esports events based on video game titles like “Rocket League,” “Counter-Strike: Global Offensive” and “Tekken 7.” At the same time, ELEAGUE is putting out series like “ELEAGUE: Road to the Boston Major” that focus on individual players and narrative storylines for viewers to follow.
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Her work with ELEAGUE fit into how Craig Barry, chief content officer at Turner, described his company’s plans to stand out from organizations like ESL that have been in the esports space for quite a while.
“We’re going to do a quality product. We’re not a league. We’re a tournament brand and a content creation and distribution platform. We’ll be completely authentic to the community. We’ll be narrative driven with good storylines,” Barry told VentureBeat.