Verizon, Bloomberg ditch satellite for 5G broadcast test

Verizon, Bloomberg Media, Zixi and Amazon Web Services (AWS) are all teaming up to test broadcast news that skips satellite delivery in favor of 5G.

The trials are using Verizon’s 5G edge network capabilities along with AWS Wavelength, which embeds compute and storage services within 5G networks, to package and deliver live 4K Ultra High Definition (UHD) content from Bloomberg Media without the need for satellite distribution.

The test is also leaning on Zixi software to minimize the latency and simplify the networking required to connect from hosted software services on 5G Edge with AWS Wavelength to the end user’s device.

The companies also plan to test streaming Bloomberg TV+ 4K UHD “data rich” content direct to consumers’ 5G-connected devices and real-time native translation of Bloomberg TV+ content for transcripts, captioning and subtitles distributed globally.

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“5G and edge compute have the potential to revolutionize the media and entertainment space and reinvent how global business news is produced and consumed,” said Verizon Business CEO Tami Erwin in a statement. “By leveraging Verizon 5G Edge with AWS Wavelength and Bloomberg Media’s premium 4K UHD service, we’re testing how we can potentially reimagine the future of media delivery and the viewer experience.”

“Bloomberg Media is committed to continuous innovation and experimentation of technologies to better reach our global audience of business leaders with the insights, information and solutions they need,” said Roman Mackiewicz, chief information officer at Bloomberg Media, in a statement. “This proof of concept trial combines Verizon’s 5G and mobile edge computing capabilities with Bloomberg TV+ premium 4K UHD content to create a modern streaming news experience with the potential for true industry disruption.”

5G Edge with AWS Wavelength first launched in 2020 and is now available in 17 U.S. markets including Atlanta, Boston, Chicago, Dallas, Denver, Detroit, Houston, Las Vegas, Los Angeles, Miami, New York City, Phoenix, the San Francisco Bay Area, Seattle and Washington D.C. The collaboration is aimed at helping developers working on use cases including VR gaming, video distribution, and connected and autonomous vehicles.